We are ON3, a market research and consumer intelligence agency

We generate consumer insights that translate their needs and motivations

What do we do for your business?

We specialize in research using qualitative digital consumer communities

offering customized solutions in terms of samples, duration, number of deliveries and approaches that best adapt to the needs and resources of the clients.

How? Watch the video

Why ON3?

Personalization and our own digital platform are our differentials.

FOCUS ON YOUR OBJECTIVE

ON3 COMMUNITY DIFFERENTIALS

AGILITY + FLEXIBILITY

QUALITATIVE INSIGHTS COMBINED WITH QUANTITATIVE DATA

CONSUMER VOICE IN VIDEOS AND TESTIMONIALS

CONTINUOUS KNOWLEDGE BUILDING

CREATIVE AND GAMIFIED ACTIVITIES TO RESPOND TO BRIEFINGS

OWN DIGITAL PLATFORM

Exclusive ON3, simple, engaging and agile. In consumer language. 100% RESPONSIVE.

BRAZILIAN PLATFORM
With assistance to the participant in Portuguese.

CUSTOMIZABLE
URL with our domain, background, colors, logos and texts.

GAMIFICATION

For each challenge performed, the defender earns points and is part of a ranking among all participants.

There is clearer and more transparent control over participation in challenges and over the winners, best of the month.

BRAZILIAN PLATFORM
With assistance to the participant in Portuguese.

CUSTOMIZABLE
URL with our domain, background, colors, logos and texts.

GAMIFICATION

For each challenge performed, the defender earns points and is part of a ranking among all participants.

There is clearer and more transparent control over participation in challenges and over the winners, best of the month.

Our methodological approach allows flexibility and cost optimization

After defining the type of community, we have a menu of studies to be applied via the digital community. The goal is to ensure relevant insights for solving your consumer’s pain.

TYPES OF COMMUNITIES

Models that meet different sizes of projects according to the needs of each brand

In communities, deliveries can be related to different areas, such as:

Evaluation of ideas and concept

In-use product review

Tendencies

Consumption and buying habits

Influencers and digital channels

Promotional mechanics tests

Needs and motivations

Attitudinal and style typology

Buying experience/journeys

Brand image vs competitors

UX, navigation and digital shopping experience tests

communication tests

Store format

CRM offer analytics

Who we are

Suzana Roos

Founding Partner

Business administrator graduated from FGV, with specialization in the areas of Marketing and Finance. She has 30 years of experience in brand management, research, planning, area and process structuring, team leadership and strategic analysis, acquired in large companies such as Unilever, TNS, Diageo, Kantar and Ipsos.

Passionate about uncovering consumers’ motivations and needs, she stands out for her strong hands-on creativity, having identified opportunities and supported the implementation of major innovation and brand repositioning projects for Omo, Dove, Seda, Rexona, Johnnie Walker and Smirnoff.

She founded and ran the Scope marketing consultancy, leading branding projects for major companies such as J&J, Danone, Unilever, Philip Morris and Coca Cola.

Suzana Roos

Founding Partner

She founded and ran the Scope marketing consultancy, leading branding projects for major companies such as J&J, Danone, Unilever, Philip Morris and Coca Cola.